We discovered that 64% of SMS users feel businesses should use text messaging to interact with them more often than they do. In fact, industries like apparel, banking, beauty, pharmacy and printing (of course) have upgraded and invested in their SMS ways. One notable success story occurred in 2018 with the beverage brand Dirty Lemon when Coca-Cola invested $15m in them after only three years in operation. Dirty Lemon claims selling on SMS “allows for seamless communication between customers and the company, frictionless reordering, and above all, instantaneous insight into the trends which drive purchasing behavior” with the goal of disrupting the $100b beverage space.
Stay relevant and modernize your customer processes with Pex integration. Our SMS and Facebook Messenger chat-based platforms are both available to easily plug into your business. Contact us today to earn new customers and convert sales with remarkable personalization and ease the Pex way.
